Last edited by Zulkikasa
Sunday, August 2, 2020 | History

4 edition of My life in advertising found in the catalog.

My life in advertising

by Claude C. Hopkins

  • 227 Want to read
  • 8 Currently reading

Published by Harper & brothers in New York, and London .
Written in English

    Subjects:
  • Advertising

  • Edition Notes

    Statementby Claude C. Hopkins.
    Classifications
    LC ClassificationsHF6181.H6 A5
    The Physical Object
    Pagination206 p.
    Number of Pages206
    ID Numbers
    Open LibraryOL14345113M
    LC Control Number27024090

    COVID Resources. Reliable information about the coronavirus (COVID) is available from the World Health Organization (current situation, international travel).Numerous and frequently-updated resource results are available from this ’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus.   As practical as it is interesting, “My Life in Advertising” is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing. Claude C. Hopkins is cited by many advertising and marketing personalities such as Eben Pagan aka David DeAngelo.

    Buy My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) Reprint by Hopkins, Claude C. (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible s:   My Life in Advertising - Claude C. Hopkins: The 7 Day Mental Diet, How to Change Your Life in a Week by Emmet Fox FULL AUDIO BOOK - Duration: Fran .

    Get this from a library! My life in advertising ; &, Scientific advertising. [Claude C Hopkins] -- This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in Four years later, he finished his. Using keyed advertising he tested ideas in small local markets, perfecting his ads before rolling out nation wide. If you’re interested in the history of advertising I highly recommend his book “My Life In Advertising”. You’ll learn about the origins of some of todays most popular brands and how they grew.


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My life in advertising by Claude C. Hopkins Download PDF EPUB FB2

“My Life in Advertising” is an autobiography detailing the life of advertising genius Claude C. My life in advertising book Hopkins (author of the business classic “Scientific Advertising”).

This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his by: Claude C.

Hopkins () was a pioneer in the advertising industry. This volume consists of his two books: Scientific Advertising written inand My Life in Advertising written in NBC and CBS were founded around the time of Hopkins' retirement, so his work predated the broadcasting by:   Advertising, marketing, media, etc., have certainly evolved and become far more sophisticated during that time but human nature hasn't changed.

This book is a primer on all the basics of advertising and data-driven marketing and is an interesting read as a pseudo-biography as well. At $ for the Kindle you can't go wrong/5(39). My Life in Advertising by Claude Hopkins offers a series of anecdotes by the author presenting his successes and failures in advertising.

Since the book features insights in the author’s life rather than mundane lists of suggestions, My Life in Advertising is far more interesting than other books /5. Advertising, marketing, media, etc., have certainly evolved and become far more sophisticated during that time but human nature hasn't changed.

This book is a primer on all the basics of advertising and data-driven marketing and is an interesting read as a pseudo-biography as well. At $ for the Kindle you can't go wrong/5(35).

If most popular business books have spent the last century rehashing "My Life and Work," most popular advertising books have spent the last century rehashing "Scientific Advertising." If you're interested in split testing, copywriting, or buyer psychology at all, your time reading the less-than My life in advertising book in Scientific Advertising will be some /5.

Hopkins contributed 2 books for the world of advertising which are still considered classics in the advertising industry. “My life in advertising” in and “Scientific Advertising” in are still two of the must read books for any successful advertiser. --This text refers to an alternate kindle_edition edition/5(35).

About the Book. This volume contains two landmark books by Claude C. Hopkins. Scientific Advertising—the classic primer still read by today's top copywriters—was originally written in Four years later, he finished his autobiography, My Life in by: more advertising men, more business men, than anything else I know.

That fact will be emphasized again and again in this book. I stress it here in tribute to the source of my prudence. “Safety first” has been my guiding star. A Scotch mother is the greatest asset a boy can have who desires a career in advertising. My Life in Advertising offers three books in one: an exciting autobiography about the social climbing of a poor American, from toa story of the birth of modern advertising seen by one of those who shaped it, and a collection of universal principles to make a successful living and to succeed in selling products.

Page - Frivolity has no place in advertising. Nor has humor. Spending money is usually serious business.

This does not apply to amusement advertising, but it does to all other forms. Money represents life and work. It is highly respected. To most people, spending money in one direction means skimping in s: 1. Stuart Elliott The New York Times Book Review Evocative and compelling frank and forthright You don't have to be in advertising to appreciate a big life in advertising.

The New Yorker [I]nsouciant, ebullient and, above all, stylish the result is that most unusual of books -- an entertaining business memoir. Alan Pell Crawford The Washington Post Book World [A] first-rate look at a Cited by: 6.

He published My Life in Advertising in This is an autobiographical account of his start in business through his successes and failures in advertising. I gotta tell you, there is very little in this book which isn’t valuable. Hopkins was a big advocate of writing a lot of sales copy, like I mentioned.

My Life in Advertising - Masters of Marketing Secrets: A Copywriter's Journey to Success. $ Reviews by GoodReads. จัดส่งฟรี. 20 Million books. 12 Million books.

10 Million new books. 5 Million new & used books. Payment methods. การค้นหา. This is the 11th post in a series covering the current PRL book selection, My Life in Advertising.

Chapter twelve of My Life in Advertising, Hopkins works on the Palmolive soap account. Following Hopkins’ playbook, the ad agency offers to buy the beauty soap for whomever brings in a coupon. This 2-in-1 book should not exist since one is the repetition of the other.

Even if Claude Hopkins has written it AFTER, I would highly recommend to read "My Life in Advertising" only, so the first part of the book/5(93). My Life in Advertising - Ebook written by Claude C. Hopkins. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read My Life in Advertising/5(4).

Welcome to Persuasion Reading is the next part in a series of Executive Summary posts of the book My Life in previous posts on this book here, and thanks for your visit. “My Life in Advertising” by Claude C.

Hopkins. In Chapter Two of My Life in Advertising, Hopkins writes about his childhood s learned the importance of a good product or good service. Book digitized by Google from the library of University of California and uploaded to the Internet Archive by user tpb.

My life in advertising by Hopkins, Claude C., [from old catalog] Publication date Topics Hopkins, Claude C.,Advertising personnel. I collected these 43 points from the famous Copywriting book My life in Advertising. My Life in Advertising and Scientific Advertising by Claude Hopkins.

Digital Rights Management (DRM) The publisher has supplied this book in encrypted form, which means that you need to install free software in order to unlock and read it.- Buy My Life in Advertising and Scientific Advertising book online at best prices in India on Read My Life in Advertising and Scientific Advertising book reviews & author details and more at Free delivery on qualified s: Advertising and Integrated Brand Promotion 7th Edition by OGuinn Allen Semenik and Semenik Test Bank 1 chapters — updated AM — 0 people liked it Company About us.